Young Adult Social Activists: http://www.visualnews.com/2012/03/26/young-adults-the-future-of-social-activism/?utm_source=VisualNews&utm_campaign=ba8e3ce5c5-RSS_EMAIL&utm_medium=email
* 7 in 10 American young adults are social activists.
* 1 in 2 donate time to support the causes he or she cares about.
* 1 in 3 boycotts or supports a business based on the causes he or she cares about.
* 1 in 5 participates in a rally or meeting, or contacts their local representative.
* 3 in 5 are female, and 3 of 5 of all activists are educated and working.
It can also be said that this group are activist consumers. They’re more likely to purchase from a company that supports a cause they care about (if price and quality were equal), and they want companies to take action. They believe corporations should create economic value for society by addressing its needs. If a corporation is able to take the wants of this group to heart, not only will they think more highly of a company that supports a social cause, but they would also be more apt to seek employment with a company that does so.
