Here's another video (same company).
Here's what a friend of mine said about the video.
She has a
point. And now remember that very young BOYS get plastic (not real) tools. I gave my five children all the toys, no matter what their gender, and the girls still wanted to play house and pull dolls in a wagon, while the boys dumped it over and spun the wheels.
I like that the "engineering toys" for girls come in attractive colors and with books, because the reasoning is sound in this society. It may not be genetic, but social pressure, images, and other factors play into girls not being interested in engineering and having certain play practice - and here is a toy that uses research to draw girls in!
Um,
sorry, that sounded snarky, and that's not how I meant it. It's good
that she is getting these toys into the hands of little girls who might
not get them otherwise. I know there are Moms and Dads out there who
feel like little girls must be frilly princesses. It just makes me sad
that this might be the only way that some kids will get to experience
the joy of creating something with their imagination, solving the puzzle
of how to achieve it using only the materials at hand.
And now think about all those parents (and kids) who don't expose
girls to and "real" tools. Then view the video above again, and look for tools.