"When Spanish photographer Jon Uriarte first started exploring relationship dynamics and gender roles in his work, he did so by photographing couples together in their shared homes. But at some point, he realized that this method wasn’t getting his message across — that’s when he switched to a stranger, more humorous approach. Instead of photographing couples, he simply photographed the man dressed in his girlfriend’s clothing. The series is called The Men Under the Influence, and it explores the effect that women’s rise to equal status both inside and outside the home has had on men."
http://petapixel.com/2013/07/04/funny-portraits-of-men-dressed-in-their-girlfriends-clothing/
Representations of men and women in advertising. What if gender roles are reversed?
